Best Free Apps to Improve Your Writing Skills

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Best Free Apps to Improve Your Writing Skills

Good writing skills help you to convey your message effectively and clearly to a bigger audience than speaking over the telephone or in face-to-face conversations. Written text should have correct punctuation, flawless grammar, and accurate spelling. Your audience can form an opinion about you based on your content as well as the presentation. So, errors in your written message can lead to a negative impression which is not good whether you are in college or doing business. Generally, students who possess good writing skills are perceived as well educated and they normally score higher grades since they produce credible materials. Even if writing differs from one institution to the other, you can take advantage of free apps to improve your writing skills. These English writing apps are for word slingers of all types – from bloggers to content producers to budding novelists to poets—hone their skills.

Grammarly writing tool is applicable to Microsoft Word as well as Outlook. It helps by spotting common grammatical errors and providing suggestions. It also gives you the alternative vocabulary to include in your text. It is the best app for suggesting edits, corrections to improve your writing or whenever you need to catch minor errors. The basic version is absolutely free but you can buy the advanced version for $29.95 per month. It is better than the spelling checker by Microsoft and corrects 100 critical spelling and grammar errors. It is a good tool for quick proofreading and editing. The advanced version of Grammarly has a number of features: plagiarism proof, detection of more than 250 errors, word choice suggestions, and contextual spell-check. This is a great resource for anyone who wants to improve their writing skills online.

grammar_checker_tools_grammarly

Calmly Writer

Minimize your distractions in every form. Use the distraction-free text editor, Calmly Writer, to focus on your work. One of my favorite features with Calmly Writer is dark mode, where the text and background colors switch, and the background is black instead of white. Another benefit to using this tool is that documents are saved in the Cloud, with the help of Google Drive. You’ll be able to access your files from anywhere with an Internet connection.

You’ve probably heard of this tool before, but on the off chance you haven’t, don’t miss Hemingway Editor. Hemingway Editor is insanely popular for a good reason—it’s easy to use and understand. What more can you ask for? Use this app on the web or download it on your desktop to grade the readability of your writing by removing unnecessary adverbs and passive language.

Evernote

Evernote was created to help writers organize their notes, take notes and manage tasks. Users can create any kind of content, whether writing texts, using audio, images, graphs, or inserting content from the web. The app is compatible with Android, iOS, and PC, and you can use it to store content that you can later sync across different gadgets like the PC and smartphone.

Conclusion

There are many writing apps that writers can use to help improve their writing skills. The apps help take notes, organize work and store. Other apps help check for plagiarism, grammar flow, clarity of sentences, and the right use of tones. Writers can use apps that help them learn better use of writing skills to produce high-quality content. For a writer to effectively use apps for writing, they need to consistently practice writing, research and read widely.

Source:

https://www.educationalappstore.com/blog/best-free-apps-improve-writing-skills-2018/
https://nybookeditors.com/2016/04/use-these-18-apps-to-improve-your-writing/
https://www.ilounge.com/articles/top-7-apps-to-boost-your-writing-skills

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Content Optimization: How to Optimize Content for SEO

SEO Friendly URL Illustration

10 Content Optimization Tips to Improve Results

The Complete Content Optimization Checklist

1. Start with Keyword Research

Keywords make your content discoverable in search results and help your content outrank the competition. Target specific keywords and phrases your audience is searching for in Google.

Next, optimize your content by adding your target keyword in the meta title, meta description, URL, subheadings, and body copy. However, avoid keyword stuffing and don’t force the keywords in the content. Place your keywords in areas that make sense.

  • Search Volume: The average number of searches per month for a specific query. Search volume helps assess the potential traffic and competitiveness for a given keyword.
  • Keyword Difficulty: Determines how difficult it is to rank for a keyword. Ideally, you want to find keywords with high search volume and low competition.
  • Keyword Trend: Visit Google Trends and enter your keyword. This tool will show if your keyword is trending or not. Target keywords trending upwards.
  • Long-tail keywords: Long-tail keywords are a more specific search term. They’re often easier to rank for than broad “head” terms. They have less competition but generally have a lower search volume. For example, targeting “SEO Tips for Beginners” might be easier to rank than targeting “SEO Tips.”

2. Identify Search Intent

Search Intent Illustration with girl holding a magnifying glass

Search engines provide users with the most relevant result for their search query. If your content doesn’t match a user’s search intent, it will not rank. That’s why it’s essential to write content that matches the user’s search intent.

For example, say your target keyword is “how to do keyword research.” The user is looking for a step-by-step guide on how to do keyword research. Therefore, you would write a tutorial or guide and not review the best keyword research tools.

How to determine search intent? One way to determine search intent is to research the SERPs. Type in your target keyword and review the search results. See what search intent types Google deems the most relevant.

  • Navigational: The user wants to find a specific page or site. The search query is often a branded keyword. For example, the user will search “Facebook” instead of going to facebook.com.
  • Informational: The user wants an answer to a specific question. These queries include “how to,” “what is,” “where is,” “why do,” and similar searches seeking information.
  • Commercial: The user is interested in a product or service but wants additional information. They’re most likely looking for reviews and comparisons. For example, “Best laptops,” “Mac vs. PC,” or “Best lawn service near me.”
  • Transactional: The user wants to make a purchase (conversion). Often, they know what they want to buy and are looking for a place to buy it. An example query is “buy MacBook Pro” or “iPhone cheapest price.”

3. Optimize Your Title Tags

SEO Meta Title SERP Snippet

Title tags are the clickable headlines that appear in search results. It’s what users see first to determine which result to click. That’s why it’s critical to write a compelling title that attracts clicks and meets user intent. A lousy headline could hurt your SEO efforts.

6. Add semantically related words (LSI Keywords). Terms related to your target keyword add relevance and increase ranking potential. For example, if your target keyword is “car,” then “automobile” is an LSI keyword. (Use this free tool to find LSI Keywords)

4. Optimize Your Meta Descriptions

SEO Meta Description SERP Snippet

5. Attract clicks by writing compelling copy. Compel users to click the link. Describe what they’ll learn, the problems the content solves, or the benefits they’ll receive.

7. Avoid misleading copy to attract attention. Writing incorrect statements about the page can negatively affect your SEO efforts. Users will click off the page, which will affect your bounce rate.

8. Don’t include quotation marks. They interfere with the meta description HTML. Google cuts off the description at the quotation mark. To prevent this, remove non-alphanumeric characters from meta descriptions.

On-Page Content Optimization

Good content and SEO work hand in hand. Without one, you won’t have much success with the other. If you don’t have the high-quality content that search engines want , your SEO rankings and readership are likely to be low. At the same time, even the best content doesn’t do you much good if your target audience isn’t able to find your website.

That’s why it’s important to consistently write SEO-friendly content that people enjoy reading. With that in mind, here are a few tips and best practices to create great content and improve your SEO.

Focus on Keywords– But Not Too Much

Keywords still have a place in your SEO strategy , just be sure to use them thoughtfully and organically in your content while trying to use keyword phrases in addition to individual keywords. Using a keyword phrase in your title might not make for the most exciting or witty headline, but it will make your article more likely to be viewed by your target audience.

Use Headings Properly

Headings are an essential but often overlooked aspect of good SEO. Header tags are the HTML tags that range from H1 to H6 and are used to create an outline and add structure to an article or blog post. Using headings wisely can help Google gain a better understanding of the main topic of longer articles.

For example, it’s critical to include an H1 tag on each page, but only use one. Multiple H1 tags can confuse search engines by implying that the content is about several main topics. Also, don’t use the same text in the header for every page.

Optimize the Length of Your Posts

While it’s not necessary to churn out a post of that length each time you update your blog, you’ll probably have better luck if you tend to create longer posts in general. Breaking up your lengthy posts into manageable chunks for your readers (using bullet points, subheadings, and lists) can help prevent the dreaded “wall of text” while also improving readability.

Use Location-Specific Phrases

If you have a local company, make sure to include geo-specific terms in your keyword phrases to ensure that your content shows up prominently in those searches. Use these location-specific keyword phrases in your titles and within your H1 tags, and you’ll see your local SEO improve rapidly.

Map with a location marker

Source:

https://seosetups.com/blog/content-optimization-tips/
https://www.constant-content.com/content-writing-service/2018/11/seo-content-optimization/

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7 Rules for Writing a Postcard to Match Your Business Needs

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How to Write a Postcard (with Tips & Examples)

Rambling is easy, some say — and boiling your message down to the length of a postcard takes true skill. Still, not everyone’s familiar with this now already somewhat quaint art form. In the age of the email and the age of social media, how do you craft a good postcard?

Postcards, as we know them today, first became truly popular in the late 1800s. They essentially served the same purpose as an email — facilitating quick and easy communication. Unlike emails, though, postcards are also often pretty physical objects, leading many people to start collecting them.

None of that means you can’t send a postcard for no reason at all, just because you’re thinking of someone. The fact that this is unusual now will make your postcard extra special.

You generally only send postcards to people you know intimately, so friends, relatives, and your partner — and part of the reason is that you need someone’s physical address to be able to send one!

How to Write a Postcard (Step-by-Step)

The anatomy of the postcard consists of three separate parts. On the “front”, you’ll find an image or graphic of some kind. The “back” contains two halves. You write your message on the left side, and the recipient’s name and address on the right. You’ll also find a designated place to put your stamp in the top right corner.

Standard-sized postcards have dimensions of either 4” x 6” or 5 x 7”, but different formats exist, too. You choose your design while keeping the occasion in mind. A holiday postcard should reflect the spirit of your destination, for instance. A birthday or wedding postcard should keep the personality of the recipient in mind; some people enjoy fun themes, while others prefer more serious or artful designs.

You can write the date on which you’re sending your postcard, and your return address, on a postcard if you want to. However, the date on which the post office processes the card will be stamped on it anyway, so most people don’t bother — and because postcards are generally sent to people who already have your address, or from a temporary holiday location, you really don’t need to include that. The exception would be if you were sending a postcard to announce a change of address.

The act of sending a postcard is already a message in itself, since this is an act we generally only perform for people we care deeply about. (Marketing postcards, which have become more popular recently, are an obvious exception.)

You will only have space to write a few sentences — typically up to four, at most. Make your words count! Get straight to the essence of your message. If you’re not sure what to say, you can write your message on a piece of paper first. This will help you make edits and simultaneously allows you to figure out if the length of the message will fit.

Unless you are hand-delivering your postcard, you absolutely need to get this right to ensure that the postcard will safely arrive at its destination. Once you have written your message and the recipient’s address, you’re almost ready to mail your postcard.

It costs just

Postcard Examples

Can you believe I’m actually writing this from inside the London Eye? I am! As I’m seeing all these amazing sights, I can’t help but miss you and wish you were here. Next time, let’s take a trip together! PS: You bet I’m getting you some nifty gifties!

So… I was just watching the new Sex and the City rehash and it made me think of you. No matter how far away you are, you’ll always be a part of me, girlfriend. Let’s get together soon! Here’s to a friendship that will never fade.

Hope you’re settling into your new dorm alright and having a fun time (but not too fun… you ARE hitting the books, right?). Just wanted to let you know that you can call me if you ever need anything. Any time!

Nothing says “I care” like a beautiful old-fashioned postcard! Were you excited to see who sent you this one? Yes, you were! Make your friend’s day or create an effective postcard marketing campaign with our bespoke postcard design and printing service!

Students are sometimes asked to write “postcard essays”, which generally have a word limit of 50 or 100. They may mimic a personal postcard, or not, and they may be written on an actual postcard in some cases. Here’s an example, the premise of which is that students are asked to write a postcard about a teacher who inspired them.

I’ve always loved all of the humanities and felt, at best, reluctant about the sciences. That didn’t change when Mr Kim became my chemistry teacher, but he did show me that teachers are more than their subjects. Mr Kim did not manage to teach me any chemistry, but he did make me a braver philosopher and a better writer.

We just put up our Christmas tree and hung the decorations you sent last year. Surrounded by the smell of pine and gingerbread is wonderful, but it also really makes me miss you. Wishing you a magical Christmas anyway!

If you’re lucky, you’ll find some grains of sand from this wonderfully white beach still on the postcard, because that’s where I’m writing this. Thanks so much for looking after my cat! Wish you were here!

You may send someone a postcard when they have tested positive for Covid or are having a tough time in lockdown. Depending on how far away you live, you can hand-deliver these postcards to the recipient’s doorstep. Here’s an example.

We don’t know each other that well, but we heard you’d tested positive. We might all physically be further apart than ever, but that doesn’t mean we can’t support each other. We’ve included some fresh fruits and chocolate for you. If there’s anything else you need, feel free to reach out. We’d be happy to go shopping for you!

.58 to send a postcard within the United States, by first-class mail. Sending a postcard internationally costs only a little more, at 800.30, and you can buy stamps from any post office and have your postcard mailed simultaneously. Post cards themselves can range in price from under a dollar to well over $10, depending on the card.

#1 Rule on How to Write a Postcard. Understand What You Want to Achieve

Before you start creating mockup postcards with messages, there is one question you need to answer: Why am I sending this? Postcard design, content, recipients, and every other detail will depend on this. For example, NatureBox uses postcards to boost its customer re-engagement campaign and increase sales. When the previously launched email campaigns didn’t yield the expected results, the company decided to go offline. Thanks to the creative postcard designs, they have managed to increase revenue per customer by up to 60% and lift orders per customer by 35%.

Nature Box

What is the issue that you’re trying to solve? Determine it and clarify how sending a postcard can help you meet the set KPIs. Direct mail may be used to reduce dunning accounts, cart abandonment, or bounce rate, power customer engagement, nurture leads, and more. It’s relevant at every stage of the lead generation and sales funnel if you do it right.

#2 Rule on How to Write a Postcard. Build a Portrait of Your Target Audience (B2B or B2C)

To steer your business postcard inspiration in the necessary direction, don’t forget to research your target audience. Some leads are more likely to turn into buying customers, whereas others may never convert. These two groups require different marketing approaches and deserve a different level of attention.

Also, B2B and B2C mail are considerably different. If you target business accounts, make sure to send a postcard that is more formal and highly customized. In B2B, the decision-making process takes longer and involves a group of people. This means that you need to clearly state the goal of mailing as well as the benefits of the possible cooperation. In B2C, direct mail is usually less personalized and formal. You could send postcards to provide some travel tips if you are a travel agency. Or include interesting facts about Easter while greeting customers with upcoming holidays.

Source:

https://english-grammar-lessons.com/how-to-write-a-postcard/
https://www.inkit.com/blog/7-rules-on-how-to-write-a-postcard
https://www.postgrid.ca/how-to-write-a-postcard/

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6 Signs Stress is Making You Sick (And What to do About it)

Stress has been linked to cardiovascular disease

6 Signs Stress is Making You Sick (And What to do About it)

A little stress can actually be a good thing. In small spurts, it’s what motivates you to prep for a major test or work presentation, or makes your palms go sweaty in anticipation of a first date. Too much stress, on the other hand, can be overwhelming emotionally – and even detrimental to your physical health.

“Just like our feelings give us information about our needs, so do our bodies through physiological feedback,” says Eliza Chamblin, a therapist in New York City who specializes in stress management. “If you are noticing any physical or somatic symptoms, consider it as valuable information telling you that something isn’t right.”

1. You’re having trouble thinking clearly

If you’ve been having a tough time concentrating on one task at a time, remembering things accurately, or just generally operating on a higher level, stress could be to blame. Stress makes it difficult for you to think clearly, as it clouds your thinking and makes it difficult to focus.

This mental fatigue sometimes happens when small stressors pile in at a volume with which we can’t keep up. Things like making multiple tough decisions at work, handling ongoing interruptions, and juggling social commitments – all of these can accumulate and start to weigh on you (not to mention if your phone keeps going off at every step!). If you don’t have a chance to hit the pause button and reset, brain fog could set in. Focus is a finite resource and when stretched thin, it falters.

The unfortunate reality of this mental fatigue is that it can affect your physical energy levels, too. If you’ve spent the whole day feeling exhausted just doing the tasks you that you normally knock out in one afternoon, your body will feel tired. For some, this perpetuates the stress cycle; no energy for stress-busting outlets like meditation, creative endeavors, or exercise means nowhere to release that stress, and it remains a looming burden.

What to do if stress is making you mentally fatigued:

  • Try to pare down the number of decisions you make per day. Research shows that the more choices we make, the less energy and self-control we have afterwards. Simple ways to cut down on your daily decision load could mean streamlining your meal and outfit choices (e.g., ordering the same lunch every Monday; planning your wardrobe out every week).
  • Try moving decision-heavy work meetings to the morning, or whenever you’re at your freshest. The ideal time will change based on whether you’re a morning person or a night owl.
  • Stop multitasking. Spreading your attention and energy across too many verticals can, ironically, make you less productive. Stay with one assignment at a time; and if you can help it, avoid letting small tasks interrupt any big projects you’re working on.
  • Avoiding checking phone and email notifications for the first hour or so of your day. This will help you set your own mood and intentions for the day without being sidelined by work responsibilities, friend FOMO, or other stressful jolts.
  • Give yourself dedicated time to “zone out.” Just like athletes need a rest day before they have a big competition, our brains also need downtime to replenish and get ready for additional work. Let your mind wander every day, whether that means taking an extra long shower, doodling in a notebook, or going for a walk with your phone set to airplane mode.
  • Try one ofthese 10 subtle ways to handle stress at work.

2. Insomnia

An informal APA survey from 2013 on stress and sleep found links in both directions. Forty-three percent of the nearly 2,000 adults surveyed reported that stress had caused them to lie awake at night at least one time in the past month. When they don’t sleep well, 21 percent reported feeling more stressed. And among adults with higher self-reported stress levels (8 or higher on a 10-point scale), 45 percent said they felt more stressed when they didn’t get enough sleep. Finally, adults with lower self-reported stress levels claimed they slept more hours a night on average than do adults with higher self-reported stress levels, to the tune of almost an hour less sleep (6.2 versus 7.1 hours a night).

Chronic stress has long been connected to worsened heart health outcomes. While there’s limited conclusive evidence to say that stress alone can trigger heart disease, there are quite a few ways it can contribute to it, according to a JAMA review. Part of the stress response is heart rate quickening and blood vessel constriction (or vasodilation for some skeletal muscles to help the body move in a fight or flee response), thanks to the stress hormones adrenaline, noradrenaline, and cortisol signal. If the body remains in this state for a long time, like can be the case with chronic stress, the heart and cardiovascular system may be damaged, according to APA.

Another means by which stress can contribute to heart disease: You might cope with your stress by eating or drinking too much, which in turn can contribute to cardiovascular disease, also according to APA.

“Negative emotions and stress can contribute to a heart attack,” Dr. Dossett says. One meta-analysis published in the Scandinavian Journal of Work, Environment & Health, for example, found a 50 percent increased risk of cardiovascular disease associated with high levels of work stress.

Common Cold

Stress can also weaken your immune function, which can make you more susceptible to infectious diseases like colds, Uchino explains. Researchers have conducted experiments for which they exposed a group of 420 volunteers to the common cold virus and then quarantined them to see if they got sick. The data, presented in a 2004 International Congress of Behavioral Medicine keynote address and published in The New England Journal of Medicine (PDF), revealed that participants who suffered from greater overall stress (measured via surveys on stressful life events, perceived stress, and mood) were indeed more likely to become infected with a virus after exposure.

Stress does not cause HIV (the virus that cause AIDS, which is sexually transmitted or passed through shared blood, which can happen when needles are shared) — it’s often sexually transmitted or passed through shared blood, but there is some evidence that stress can worsen severity of the disease. A study of 96 HIV-positive patients published in Psychological Medicine found stress increased the risk of progressing from HIV to AIDS by 50 percent and more than doubled the risk of developing an AIDS-related clinical condition.

Another review, published in 2016, concluded that while the link between stress and clinical outcomes are mixed, higher stress was linked to lower disease-fighting white blood cell counts, higher viral load, and disease worsening. Studies also linked stress with worse treatment adherence, per the review.

Stress-Related Health Problems

Heart Disease

Heart disease is the leading cause of death in the United States and can be exacerbated by stress. When you’re feeling stressed out, your body releases hormones like cortisol, which increases your blood pressure and heart rate. This puts extra strain on your heart, which may lead to health problems down the road.

Stroke

Being stressed out can also increase your risk for stroke . When you’re under stress, your body releases hormones that constrict blood vessels and raise blood pressure. This puts a strain on the brain and the rest of the body as well as increases your risk of having a stroke.

Asthma

Depression

Depression is a common side effect of stress. When you’re feeling overwhelmed and stressed, your brain produces less serotonin, which is responsible for your mood regulation. Having low serotonin levels can lead to feelings of depression and hopelessness.

Diabetes

Stress can contribute to the development of diabetes . When you’re under stress, your body produces more cortisol and sugar, lowers insulin production, and affects the sensitivity and resistance of the insulin hormone. As a result, stress may increase the risk for type II diabetes.

Weakened Immune System

Chronic stress can also lead to a weakened immune system. When you’re feeling stressed, your body releases cortisol, causing the immune system to become suppressed. As a result, stress makes you more susceptible to colds and other infections.

Tips for Preventing and Dealing with Stress

Yoga

Massage Therapy

When you’re feeling stressed out or anxious, getting a massage can be a great way to relax. Massage therapy works by relieving tension in the muscles, which may reduce stress levels. Massage therapy also helps improve blood circulation and promotes relaxation.

Meditation

Studies have shown that meditation can help reduce stress levels. When you’re meditating, you’re focusing on your breathing and clearing your mind of all thoughts. Meditation enables you to disconnect from your stressors and calm down. It also reduces blood pressure, anxiety levels, and cortisol production – all of which can help reduce symptoms of stress.

Get a Pet

Having a pet has been shown to reduce your cortisol levels. In addition, pets provide companionship and unconditional love, which can help reduce stress. They also require regular attention and exercise, which can be a great way to relieve tension. However, be sure only to get a pet if your lifestyle allows it.

Aromatherapy

One of the oldest therapies in the world, aromatherapy uses essential oils to promote relaxation and improve mood. When you’re feeling stressed, inhaling the scent of lavender or chamomile can help calm and relax you.

Stay Active

Getting regular exercise can reduce stress levels. Staying active also helps keep your body strong and healthy, which reduces the risk of several diseases associated with stress.

Eat Healthy

Eating healthy foods is one way to stay energized when you’re feeling stressed out. Eating junk food might make you feel temporarily better because it boosts your blood sugar, but this is only a temporary fix that will ultimately make you feel worse. Staying away from processed foods and eating plenty of fresh produce can help keep stress levels down.

By using these tips, you can help keep your stress levels in check and avoid the health problems that come along with it. Staying healthy and stress-free is vital to living a happy and productive life.

Source:

https://blog.zencare.co/signs-stress-is-making-you-sick/
https://www.everydayhealth.com/emotional-health/stress/illnesses-caused-stress/
https://milehighpsychiatry.com/can-stress-make-you-sick/

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Marketing audit

The third step to the audit is the preparation of recommendations . The audit team prepares a marketing audit report. Based on the results of the analysis of the data, the marketing team will make recommendations as to any changes that need to be made. The auditor usually places the recommendations in a prioritized list for easier comprehension.

Marketing Audit

How to do a Marketing Audit

A marketing audit is a systematic examination of the way a business is being marketed. Marketing audits will show business owners and marketing staff where marketing efforts are successful, a marketing audit may also show the failures so the necessary changes can be made for your business to thrive.

Businesses are like living, breathing entities, and their marketing is that air they breathe. In order to keep your marketing in tip-top shape, there is a high volume of preparation and planning involved called a marketing plan . Before writing a marketing plan, one must address the business’s strengths and weaknesses. And, in order to determine your current marketing state, one must complete a marketing audit.

Though it may sound intimidating, marketing audits are good for your business. In this post, we will break down exactly what a marketing audit is, why marketing audits are important, and how your audit can be carried out.

A marketing audit is a review of a business’s marketing environment, typically conducted by a third party, such as a marketing agency. The marketing audit will systematically analyze, as well as evaluate and interpret both the internal and external marketing environment; its goals, and the means by which the business will reach these goals.

A marketing audit will look at what your business wants out of its marketing strategy, and determine how best to get there. An audit is typically a prerequisite to a marketing strategy or when a problem arises that makes a change to the marketing plan necessary.

The components of an effective marketing audit

As mentioned above, the most effective marketing audit is generally one conducted by a third-party. Business owners and professional teams can be too close to their brand to conduct a marketing audit without bias. While every marketing audit agency will have their own approach to evaluating your company, most will follow the golden rules of auditing. In other words, they’ll make sure that your internal and external communication audits are:

There are many different types of marketing audit that companies can engage in today. Some will prefer to focus exclusively on a certain part of their marketing campaign with a social media marketing audit or an SEO audit. Others will need something much more comprehensive. Your marketing audit definition will be up to you, but the 3 most common components are:

The more types of marketing audit you add to the mix, the more complicated your analysis becomes. However, a comprehensive marketing audit can also give you a much deeper insight into what’s working for your business.

Marketing Audit

Elements of a Successful Marketing Audit

1. List All Your Marketing Goals

Marketing is all about meeting goals. Whether you want to bring in new leads, increase market share, or build brand awareness, every marketing action should have a goal in mind. If you want to understand how well your marketing is performing, you need to compare your current results with your goals. Thus, the first step of the auditing process is to identify your goals.

2. Build Customer Personas

Next, you should focus on your customers. What do they want from your business, and how different are their needs? For instance, a cookware company may sell to newlyweds, expert chefs, and new hobbyists. Each of these customers has a different perspective on why they’re using your products. The messages you send to each of these subsets should be different.

3. Name the Competition

You probably know your main competitors, but do some research. Are there any new players who’ve entered your industry recently? What do your competitors offer? Have they changed their method of operation since the last time you looked into them? List all of your competitors, along with their strengths, weaknesses, offerings, pricing, and anything else you consider relevant.

4. Describe Your Offerings

Now you can begin to look inward. Just like you examined your competitors, you should objectively analyze your business offerings. What do you offer your customers? Describe it in detail, from features and drawbacks to distribution methods.

5. Understand Your Marketing Assets

Zooming in further, explore what you have within your marketing department. You should develop a comprehensive catalog of everything your marketing department runs and creates, from your website to brand materials. If you have data from previous audits, you should pull that out, too.

It’s not enough just to name each webpage and social media account. You also need to collect information about how each one is performing. The results of this process will deliver a snapshot of your marketing department’s performance. The more information you gather now, the better your analysis—now and in the future.

6. Analyze Your Results

It’s time to explore the data you’ve collected. You should have a massive collection of information about your business and how your marketing is performing. Examine that data for trends. Where is your advertising strongest? Where does it need improvement? Are there any accounts or initiatives that don’t seem to be worth your marketing efforts? Marketing audit tools like SWOT (strengths, weaknesses, opportunities, and threats) and five forces analyses are good ways to help you understand the data. Writing a general overview of your current marketing status may also help.

7. Develop an Action Plan

You’ve found your strengths and weaknesses, you’ve done your competitive analysis, and you understand the customers you’re targeting. Now you can develop a plan to guide your marketing into the future. It should have four parts:

8. Repeat

Set a date for the next audit as soon as you complete your current one. A reasonable audit period is every 6 to 12 months, depending on the size of your company. You can determine an annual or semi-annual schedule right away.

Sources:

https://www.digitallogic.co/blog/marketing-audit/
https://fabrikbrands.com/how-to-conduct-a-marketing-audit/
https://compose.ly/content-strategy/marketing-audit
Marketing audit

A marketing audit is truly the best of both worlds. These detailed reports can provide you with a large-scale picture of your efforts, coupled with a magnifying glass so you can zoom in on the finer details. This view can be beneficial when reporting to your C-Suite and gaining buy-in from other departments within your organization by seeing that your overall initiatives are performing well or that you are taking charge to pivot your efforts for better results. And, this is an opportunity where you can prove your ROI to your executives. If marketing is bringing in great results, you’re more likely to gain additional funds for expansion .

Marketing Audit Blog

What to Expect from a Marketing Audit

As a marketer, you are always looking at metrics, finding trends, and trying to understand how your efforts are performing. But when was the last time you took a long hard look at how your marketing activities as a whole are performing? This is where a marketing audit can benefit you. Marketing audits take time. It is a long process to gather data, pull historical information, dig through processes, and then try to make inferences and informed recommendations from the facts you’ve just uncovered. But whether your audit is handled internally or externally by a third party, these collections of knowledge can be your ultimate guide to blowing your marketing initiatives out of the water.

To start things out, let’s cover the basics of a marketing audit. A marketing audit is a thorough dig into your product or service, brand, or overall company through its marketing initiatives, goals, strategies, and plans . While your audit can help influence your future marketing efforts, a marketing audit is focused on current and historical happenings.

Your marketing audit can be performed in a variety of ways, but the overall practice is to observe, evaluate, and analyze what you are doing and have done. Your audit will pull metrics on engagement, leads, sales, views, impressions, and pretty much any other related number you can think of, in addition to pulling the process and deciding if it is working as it should. Not only does your audit help you see the big picture of your marketing, but it can also help you pinpoint where things aren’t working as well as you had planned.

How a marketing audit can improve your marketing performance

  • Marketing organisation audit–Brands should evaluate the structure of the marketing team and how the various responsibilities are divided. The structure should also be checked against best practice to align with their business’s operating model.
  • Marketing function audit–This focuses on reviewing the core content and messaging of a brand. Marketing function audits analyse and evaluate the product or service, the brand, promotions, and pricing strategy. This analysis also assesses the product’s Unique Selling Proposition (USP) against the competitor set (competitor analysis is also performed as part of this).
  • Marketing channels audit–A thorough internal audit of marketing function requires evaluating the performance of a brand’s marketing channels. It is crucial to analyse where the business is engaging with potential and existing customers. A marketing channel audit also measures how these channels are performing against competitors and against the brand’s internal goals and KPIs. Examples of channels which are typically audited include social media, landing pages, blogs, and newsletters, but (depending on the business) they can include offline channels as well.

Current marketing strategy is the third pillar of a marketing audit. A brand should evaluate its marketing strategy and productivity to see which campaigns, processes, and tactics are working. This includes marketing strategy and marketing productivity audits:

Perform Your Own Digital Marketing Audit

In short, you need to hold you and your team accountable to ask the right questions. If your answer to many of the questions we asked throughout this article was “no,” it’s likely you’re due for a digital marketing audit. It will help you improve your marketing efforts and ensure you never fall behind. In the world of business, it is a race for consumer attention. With so many distractions saturating individuals’ screens in today’s world, getting—and keeping—someone’s attention is tougher than ever.

Luckily, with our advice, you’re in a good position to rise above the noise and stay at the forefront of your ideal buyer’s mind. If you need help, we are always here for you. Simply request an assessment so we can get you started on a custom audit for you and help you enhance your digital marketing efforts.

Sources:

https://www.lairedigital.com/blog/what-to-expect-from-a-marketing-audit
https://metranomic.com/conversion-optimisation-cro/this-is-how-a-marketing-audit-can-accelerate-your-marketing-roi-today
https://uhurunetwork.com/digital-marketing-audit/
Marketing audit

The list of what to include in a marketing analysis differs depending on your needs. If you want to focus on the website, check SEO results and technical errors. Want to expand your social media presence? Pay attention to the user engagement rate on your social media pages and define the best-performing types of content.

There’s no ‘one-size-fits-all’ checklist when it comes to marketing audits. We’re going to cover the five most essential directions:

UI/UX

Steps to Conduct a Digital Marketing Audit

Decide What to Audit

Knowing what you’ll audit can help narrow your focus. You can log those details in your marketing control system for easy access. That way, everyone on your team will know what is happening with the audit.

Hire Someone

You can perform a self-audit on your business. However, outsourcing the task can save you a lot of time and minimize any bias you may have. An outsider audit won’t have the same risks of making your marketing systems look better than they are.

Outline Your Marketing Goals

Research Your Competitors

Competitive analysis can be a vital part of digital marketing audits. Not only will you look at your current marketing environment, but you can compare it to that of your competition. Then, you’ll be able to see if other companies are more successful at content amplification.

Know Your Customers

You should also consider your ideal customer as part of an effective digital marketing audit. Consider where your target audience spends their time. While a lot of people spend time online, you may find offline marketing is just as useful.

List Your Offers

Maybe you have been spending more of your digital marketing efforts on one offer. But that strategy hasn’t led to the sales that you desire. Consider how this relates to your marketing mix, which includes price, product, promotion, and place.

Track Your Marketing Assets

Analyze Your Digital Marketing Efforts

You should be able to figure out how well your marketing strategy is helping you reach your objectives. If you’re on track, you’ll have peace of mind that you’re doing what works best. You can keep the same strategy for the time being.

Run a Comprehensive Social Media Audit

One of the most important aspects of your digital marketing audit should be a social media audit. This will help you understand how well your company is performing on social media, and how to improve your social media performance.

You can use this information to improve your results. Additionally, it’ll show you where you need to focus more attention. A social media audit should include things like an overview of your social media accounts, an evaluation of your content, and a review of your engagement metrics.

Your social media marketing audit should also look at your audience insights to get a better idea of who’s following you. Additionally, consider doing competitor research. That’ll help you see how well they’re performing compared to you.

Run a Comprehensive SEO Audit

In order to have a successful digital marketing audit, you should also run a comprehensive SEO audit. This will help you understand how well your website is performing in the search engine results pages (SERPs).

Run a Comprehensive Content Marketing Audit

The audit should include an evaluation of your current content, as well as a review of your target audience engagement metrics. You should also look at your content distribution channels to see where you’re promoting your content.

Run a Comprehensive Website Audit

The final part of your digital marketing audit should be a comprehensive website audit. This will help you understand how well your website is performing and identify areas where you need to make improvements.

Save Your Most Successful Content

Use the tracking and analysis to identify areas of your marketing that are doing well. Consider if you have successful existing content. Make sure it follows brand guidelines, and if so, save that content to use again later.

Great marketing plans don’t need to involve creating new content from scratch. If one of your posts from a few months ago did well, you can use it again. Perhaps you swap out the photo but use the same text or caption.

Or you use the same photo but with a different caption so that it seems fresh but doesn’t require extra work. Being able to reuse content can save you a lot of time and frustration, plus you may get similar results on the new post

Know What You Can and Can’t Control

As part of your audit, you should include a macro environment audit. This will cover your external environment in addition to covering internal factors. Like a task audit, macro-environment audits can include things like economic factors or platform algorithms.

Create a Marketing Strategy

After you finish the audit process, you need to create a marketing strategy to use going forward. Take a look at your digital marketing audit report to view the results. Go through all of the data that you find or that the auditor you hire finds.

What Is a Marketing Audit and How to Conduct It? [A Step-by-Step Guide]

dominic tarn

Let’s start with a marketing audit definition to see why this process is so important for stable business growth.

A marketing audit means examining all your promotional activities, from welcome emails to Facebook Ad campaigns. The goal is to analyze and improve your resources, strategies, and marketing channels.

Let’s see how it works. Imagine you’re running a corporate blog but have fewer visitors than you expected—or fewer customers than your competitors have. By conducting a thorough marketing check, you can figure out what’s going wrong.

For example, perhaps you’re using irrelevant distribution channels. Or maybe your website loads for almost a minute and Google doesn’t like that. In this case, you may need to fix technical site errors and optimize UI/UX design to increase the loading speed.

But to figure out what’s going on in the first place, you need to run a marketing audit . A well-performed analysis covers each and every aspect of the website, from CTAs to color schemes.

Basic marketing parameters to check include:

When to perform these checks is up to you. For instance, you might do it before introducing a new content strategy or preparing an expensive ad campaign.

Though there are no strict rules, it’s better to launch a marketing audit regularly—at least once per month or, even better, every week. Constant checks will help you and your team to find and solve problem areas earlier.

marketing audit

And of course, sometimes it’s better to entrust audits to professionals. They have a deep understanding of marketing audit definitions and access to the best tools and practices. Besides, there’s a chance they’ve already dealt with cases similar to yours.

How to conduct a marketing audit: Step-by-step

If you don’t employ a specialist or aren’t ready to hire one, you can conduct an audit on your own. After all, it’s better to make at least some checks than no checks at all.

For each direction—SEO, SMM, emails, and so on—you’ll need to use specific software. Below, you’ll find a list of the most popular applications and tips on how to conduct a marketing audit, step-by-step.

how to conduct a marketing audit

Step zero. Defining goals and objectives

For example, you may want to increase the site’s conversion rate by 10% or 15% or have 20,000 people subscribed to your newsletter. The goal should be specific; it shouldn’t sound like “I just want more clients/money.”

Here are some marketing objectives to give you a start:

You’ll need to work on both long and short-term goals. For instance, a long-term goal maybe something like “generating more qualified leads”, while a short-term one is to “grow the client base by 5% in 6 months.”

To visualize your goals or show plans to stakeholders, you may wish to use a marketing roadmap template .

Step #1. SEO audit

An SEO audit covers lots of aspects, including technical site state, keywords, on-site SEO, loading time, and so on. We’ll cover the most important areas. First, it’s an on-page SEO audit . This includes checking keyword density, meta description, alt tags, heading and title tags, robots.txt file, sitemap presence, and word count. You can use built-in checkers with tools like Ahrefs or Semrush. Make sure there are no technical errors such as 404 pages on your website—Google just hates them. You can use an online link checker or Ahrefs (Outgoing links -> Broken links) to scan pages for broken links.

broken links ahrefs

The next parameter is website loading time . Pages that load within 2 seconds have an average bounce rate of 9%, while pages that load in 5 seconds have a bounce rate of 38%.

Here’s a marketing audit example benefit: You find your website loading for more than 7 seconds (it’s a critically big number!), optimize the problem parts, and get a higher position in Google results.

Some optimization tactics include resizing the images or changing their format, or removing extensive videos and other media that directly affect the loading speed. Another way to solve this problem is to connect with your hosting provider and ask if there are any issues on their side.

Try Google’s PageSpeed Insights checker to analyze the performance and see tips on how to increase your website loading speed.

pagespeed insights report

Finally, content optimization is one of the best time investments you can make to increase your organic traffic. Make sure you create a valuable piece of content: long articles with images and videos, valuable insights, and links to authoritative sources. These not-so-obvious content marketing tips will help you produce truly appealing and high-converting materials.

Also, make sure that you optimized your content for SEO . This means adding quick-win keywords to headings, meta tags, and throughout the text. If you don’t have a list of keywords you want to rank for, use Google’s Keyword Planner to gather them.

Tools for an SEO audit:

Step #2. UI/UX design audit

38% of visitors will stop engaging with a website if they find it unattractive. That’s almost half!

How is a marketing audit useful here? It ensures that visitors like your website layout and interact with your site in the way you planned. Is it easy to target actions, like buying a product or subscribing to the newsletter? Or do they get lost somewhere in the process and switch to another site?

Start by checking your website with heatmapping tools like Hotjar . They’ll show you a heatmap with scrolls and clicks from visitors. You can see which parts of the UI/UX design work for people and which don’t. It’s a good place to start thinking about new ways to beautify and improve the navigation of your website.

Step #3. SMM audit

If you’re running a few social media accounts, you’d better dig into data and see how they perform.

Most popular platforms like Twitter and Facebook have native analytics systems you can use to find out what stats any given piece of content receives:

facebook analytics

Sources:

https://www.ronsela.com/digital-marketing-audit/
https://reverbico.com/blog/marketing-audit/
https://www.metrixa.com/marketing-audit

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Empowerly offers college admissions counseling tailored to your experience to guarantee admission success. There is no doubt that the college application process is overwhelming, confusing, and not always straightforward. That’s where Empowerly college admissions counseling comes in.

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We know you want a college experience that’s academically stimulating, financially affordable and personally rewarding. Before submitting an application, get to know our campuses and learn about how your application will be considered.

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Thank you for your interest in The City University of New York. The following is a list of application postmark deadlines and admission notification dates. The deadline dates below do not apply to the CUNY School of Professional Studies.

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**All other applicants to selective programs will be notified of their admission decision at a later date.

***The admissions review for the Queens College Aaron Copland School of Music (ACSM) is a two-step process: Admission to Queens College and admission to the ACSM after an Audition.
Please visit the ACSM website for more information.

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Empowerly counseling was a very personal experience where I was encouraged to pursue my interests. If you’re wondering about how effective the process is, I would say that I accomplished more than I expected and got into schools that would have been out of my reach otherwise.

Thank you for helping SM over these last 2 years in his formative high school years, finding summer internships, and helping him get accepted to Harvard, UPenn, MIT, Yale, Johns Hopkins University (Hodson scholar), USC (full ride), and many others. With 70+ essays across 15+ college applications, SM wouldn’t have finished so many applications with such high quality without Empowerly.

I interviewed many college admission counselors and Empowerly stood out with its innovative, fresh approach. Our college admissions counselor was very helpful and a great fit, helping my son with the entire process. The AdCom Review was incredible, giving valuable brutally honest feedback. My son applied to competitive CS/EECS programs and he was accepted early to UC Berkeley (his top choice!) as a Regent’s and Chancellor’s Scholar.

When my daughter started with Empowerly in 10th grade, she immediately connected with her counselor Brooke, who helped her build her resume for the pre-med track. We can’t say enough good things about Brooke! Additionally, the awesome Empowerly team helped immensely with finding a UCSF research internship and editing essays. If you’re a parent unsure which counselor to pick, look no further and contact Empowerly.

Empowerly counseling was a very personal experience where I was encouraged to pursue my interests. If you’re wondering about how effective the process is, I would say that I accomplished more than I expected and got into schools that would have been out of my reach otherwise.

UNDERGRADUATE DEGREE PROGRAMS

UP BAGUIO www.upb.edu.ph

UP CEBU www.upcebu.edu.ph

UPEP PAMPANGA www.upepp.upd.edu.ph

UP DILIMAN https://our.upd.edu.ph/files/degprog.pdf

  • 4001 BA Anthropology
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  • 4118 B Fine Arts b
  • 4088 BS Food Technology
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  • 4110 BS Psychology
  • 4148 B Public Administration
  • 4138 B Secondary Education
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  • 4025 BA Sociology
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  • 4161 B Sports Science
  • 4114 BS Statistics
  • 4028 BA Theatre Arts b
  • 4116 BS Tourism

UP VISAYAS – ILOILO crs.upv.edu.ph

UP LOS BAÑOS www.uplb.edu.ph

  • 6275 BS Agribusiness Management and Entrepreneurship
  • 6032 BS Agricultural and Biosystems Engineering
  • 6037 BS Agricultural Biotechnology
  • 6030 BS Agricultural Chemistry (5 yrs)
  • 6231 BS Agricultural and Applied Economics
  • 6033 BS Agriculture
  • 6034 BS Applied Mathematics
  • 6129 BS Applied Physics
  • 6038 BS Biology
  • 6078 BS Chemical Engineering
  • 6046 BS Chemistry
  • 6079 BS Civil Engineering
  • 6006 BA Communication Arts
  • 6132 BS Computer Science
  • 6050 BS Development Communication
  • 6145 BS Economics
  • 6080 BS Electrical Engineering
  • 6288 BS Food Science and Technology
  • 6090 BS Forestry
  • 6097 BS Human Ecology
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  • 6101 BS Mathematics
  • 6194 BS Mathematics and Science Teaching
  • 6083 BS Mechanical Engineering
  • 6137 BS Nutrition
  • 6020 BA Philosophy
  • 6025 BA Sociology
  • 6114 BS Statistics
  • 6127 D Veterinary Medicine (6 yrs) e

UP MANILA www.upm.edu.ph

UP VISAYAS – TACLOBAN crs.upv.edu.ph

UP MINDANAO www2.upmin.edu.ph

UP OPEN UNIVERSITY www.upou.edu.ph

  • A337 B Education Studies (4 yrs, trimester) f
  • A341 BA Multimedia Studies (4 yrs, trimester) f
  • a Concentration in Broadcast Communication, Journalism or Speech Communication
  • b Qualifiers must also pass a Talent Test.
  • c Minor in Philosophy, Political Science, or Psychology, or Sociology.
  • d Covered by UP Manila Health Colleges Return Service Agreement.
  • e Passing the National Veterinary Admission Test (NVAT) is a requisite for admission to the Four-Year Professional Veterinary Medicine Curriculum.
  • f To be taken online.
  • g Required to pass a Dexterity Exam.
  • h Qualifiers must choose either English Language or English Literature as area of concentration upon enrollment.

Sources:

https://www.cuny.edu/admissions/apply-to-cuny/
https://empowerly.com/
https://upadmissionsonline.up.edu.ph/

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The Importance of Innovation in Business

Even in our line of work, we often meet people who aren’t very familiar with innovation. As such, we often get to answer the question of what exactly innovation in business is, and why businesses should care about it.

The Importance of Innovation in Business

The Importance of Innovation in Business

Modern businesses grow and succeed in today’s corporate climate for a myriad of different reasons. Some are known for their products, others for their services, and others still for less easily-defined factors such as strong brand loyalty or captivating ad campaigns.

If you were to look at the organizations that truly stand out from the pack today as clear leaders within their industries, however, it would be clear that they all have one common factor: they all embrace innovation.

These innovative leaders include relatively new organizations such as Uber and Amazon —which changed processes at the core of their industries in order to disrupt the status quo—as well as stalwarts like Microsoft and Apple , which have been around for decades but owe their continued success to constant reinvention and innovation. Yet, no matter its industry or current standing, an organization cannot expect to maintain a competitive edge if innovation is not part of the overall business strategy.

Three industries embracing business innovation

Law

Cambridge-based law firm, Taylor Vinters, has partnered with artificial intelligence-focused startups Pekama and ThoughtRiver. At the same time, it has sold off other elements of its business, such as regional real estate, that were deemed a distraction from core aims.

The firm’s managing partner, Ed Turner, explains: “Assuming it’s an accepted proposition that fundamental change is going to be necessary, it’s important to understand the purpose of your organisation and why there’s a need for it in the future. Having a clear understanding of that is absolutely essential, particularly in the mid-market.”

Packaging

When it comes to business innovation, the packaging sector offers some of the most exciting examples around. Public opinion and global expectations of sustainability, health, and convenience dictate packaging design and currently the tide is turning against plastic. This has encouraged retailers and manufacturers to explore alternative materials and led to the rapid development of fibre-based materials and creative inventions, such as biodegradable seaweed pouches for ketchup.

New technology has also allowed companies – particularly those in the food and beverage sector – to innovate and adapt to meet new demands. Online grocery retailer, Ocado has embraced “co-botics”, where robots work alongside human employees. Robots deliver pallets of goods to humans who pick out the specific customer orders. It is likely that this is where the future of automated packaging lies, delivering a superior performance than could be achieved by either robots or humans working alone.

Online food delivery service Just Eat is trialling seaweed sachets, developed by Skipping Rocks Lab, which are biodegradable within six weeks

Healthcare

It is not only the private sector which must be constantly looking to innovate. The NHS is one of the largest employers in the world and with increasing demand placed on it by the UK’s aging population, finding ways to cut costs and improve services is crucial.

To do this, the NHS is harnessing new technologies and making much better use of data. Along with implementing artificially intelligent chatbots to help patients self-serve, the NHS Blood and Transplant department has begun working with digital consultancy T-Impact to improve and automate its process for matching donated hearts with recipients. This has resulted in the world’s first allocation of a heart using a cloud-based system.

This streamlined process has removed 40 steps that were performed manually by staff, creating a 68 per cent reduction in NHS administration time. “These are the sort of improvements that well-run digital transformation programmes can deliver,” says Keith Stagner, chief executive of T-Impact.


Examples of innovation in business

Now that we’ve established that innovation is both crucially important for the future of any business, and that it’s something that every business can do, let’s dive a bit deeper by looking at a few examples of the kinds of innovations that businesses could pursue.

The Innovation Matrix

Generally speaking, the more new technology an innovation includes, and the bigger of a market impact it pursues, the more likely the innovation is to fail. On the other hand, these kinds of innovations also lead to superior returns if they are successful.

Thus, a business that is new to innovation shouldn’t usually pursue these kinds of innovations unless they have their backs against the wall and have no choice since they simply don’t have the experience or the skills to pull off such an unlikely feat, at least on paper.

It’s thus usually a much better idea for a business new to innovation to continue operating with proven technology, and in a market with known demand that they also happen to understand, while gradually building the capabilities needed to succeed in innovation.

SpaceX synchronous rocket landing


Process innovation

Thus, there are typically plenty of opportunities where even minor adjustments could lead to significant savings in cost or time. The beauty of addressing these low-hanging fruits is that the benefits start to compound quickly, which leads to a significant impact in the long run.

Business process innovation

So, if you’re not sure where to start innovating, asking your employees how they’d improve the current processes related to their own work is an easy way to get started and gain some momentum for innovation. It’s virtually guaranteed to lead to useful improvement and is something everyone can relate to.


Incremental product innovation

However, especially with product innovation, there will always be more ideas than you can implement. Thus, prioritization will be of the utmost importance if you’re looking to innovate around an existing product.


Improved customer experience

With the added competition we’re seeing in nearly every market, a solid customer experience is simply a prerequisite for staying in business. Furthermore, a superior customer experience can even become a key competitive advantage.

The nice thing with customer experience is that there are typically a few major pain points and opportunities which can be quite easy to fix with the right kinds of innovation, and be enough to lead to measurable results.

Customer experience is a great focus area for innovation


Business model innovation

These are naturally big changes, but if you’re able to find the right business model that complements your strengths, business model innovation can create a a strong and sustainable competitive advantage.

In the last few years, we’ve seen more and more industries adopt innovative business models, such as moving from selling individual products to subscription services and value-based pricing models. If you’re looking for inspiration, this list provides you with a plethora of possible business models to consider.

Sources:

https://www.northeastern.edu/graduate/blog/importance-of-innovation/
https://www.raconteur.net/business-strategy/business-innovation-guide/
https://www.viima.com/the-innovation-archive/innovation-in-business

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Strategies for Answering “What Are Your Salary Expectations? ” in an Interview

Crawford also recommends thinking beyond base pay alone. “Ask yourself: What do you value?” This might include stock options, paid time off, a yearly bonus, commuter benefits, or childcare benefits. Think about how the presence or absence of these would affect your salary expectations. For example, you might decide tuition assistance or the ability to bring your dog to work is worth more to you than another $5K a year. On the flip side, major gaps in benefits—like the lack of an employee health insurance plan—might raise your salary requirements drastically. Check the job posting or the company’s website or Muse profile ahead of all your interviews to get a sense of what benefits and perks each company offers.

How to answer: ‘What are your salary expectations?’

The way you respond to this question can be a real factor in whether you get the role, and the way that you’re paid if you do. Aim too high without backing it up and you may lessen your chance of landing the role, but go too low and you may send the message that you don’t know the value of your work. But a little research and preparation can help you to hit the right mark.

Employers want to know how well you know your worth—or level of skill and experience in the industry. They also want to ascertain if you are at the level that they are looking for. But the main reason employers ask about your salary expectations is to ensure that they’re not wasting anyone’s time, says Leah Lambart, career and interview coach at Relaunch Me.

“There’s usually no point progressing with the recruitment process if the candidate’s salary expectations are way outside the salary range that has been budgeted for the position,” Lambart says. “In most cases, the hiring manager won’t have a lot of room to move outside of the range, unless the role is highly specialised and it’s likely to be very difficult to find a suitable candidate.”

“If this question is asked in the initial screening call, it’s likely that the recruiter is trying to gauge whether you’re at the appropriate level for the role. If your salary expectations are way under the range, then it’s an indication to the recruiter that you may be too junior for the role. In the reverse, if your expectations are way above the range, then this is an indication to the recruiter that you may be over-qualified.”

Give a Salary Range

Responding to questions about salary with a single number limits your ability to make something work with the company, Crawford says. Her secret recipe for successful negotiations is to “come from a place of collaboration and service.” By giving a salary range, you show that you’re willing to be flexible and work with your prospective employer.

And by giving any numbers at all you’re “voicing the value you bring to the table,” Crawford says. Showing that you’ve done your research and you know what you’re worth tells an interviewer that you’re serious about your skills and what you can bring to their company.

Of course there are some drawbacks to giving salary numbers in an early round interview. Waiting until you have a job offer could give you more leverage to negotiate, Fink says. You might also fear leaving money on the table by going too low or losing the opportunity by going too high. But if you’ve done your research, going too low is less likely and going too high means the job wasn’t right for you.

When giving your salary range in an interview, “try to keep the bottom of your range toward the mid-to-high point of what you’re looking for,” Fink says. For example, if you’re personally looking for $85,000 to $100,000 and your best guess of what the company has budgeted is $80,000 to $95,000, you could give a range of $92,000 to $100,000, so that even if the company negotiates below the range you stated in your interview, you’re still happy.

In your answer, “it’s usually worth pointing out that the salary is only one component of what you’re looking for, and that you are considering salary as part of an overall opportunity,” Fink says. You might also want to reiterate what you bring to the table for a prospective employer when formulating your answer to support the range that you’re giving, Crawford says. The company is getting something for their investment—a great employee.

How to research job salaries

When preparing an answer to a question about your ideal salary, it’s crucial you provide not only a number you feel comfortable with but the appropriate compensation for the job based on real data. Luckily, it’s easier than ever to find this information.

to find the average pay for the position you’ve applied for. These salary estimates come from data submitted anonymously to Indeed by users and collected from past and present job advertisements on Indeed.

can also help you get an idea of what other employers are offering for similar roles—75% of new jobs posted directly on Indeed include salary information.

Keep in mind that salaries vary not only by career level and company but also by geographical location. When researching the typical salary range for a position, remember to consider where the role is located and the cost-of-living in that area. For example, a job located in a big city like Los Angeles will likely pay a higher salary than the same position located in rural Texas. When using Indeed Salaries, be sure to select the location from the drop-down menu.

This page will tell you how the salary for the position in your geographic area compares to the national average, the salary for the job at various companies nearby and the average salaries in other cities near you.

This data can help inform your answer to questions about salary expectations, but this isn’t the only criteria to consider. Your salary expectations should also factor in your seniority, experience level, educational background and any specializations or unique skills other applicants in the field may not have.

How to deliver your answer

Be confident

Being self-assured when talking about your salary expectations can signal to the interviewer that you know your worth. If you’ve done your research and feel confident in the experience you would bring to the role, say so.

State your expectations with a clear, calm voice. If you’re feeling nervous, take a deep breath before answering. Maintain good posture by sitting up straight, and try to reduce fidgeting. One of the most reliable ways to feel confident is to prepare your answer. Have your reasons written down and with you so that you can be prepared to justify your salary expectations.

Share your reasoning

This can include citing your years of experience, education level or unique skill set that only you bring to the role. Giving an honest informed response can help the interviewer better understand whether your expectations align and if you both determine you’re the right fit, what salary is appropriate.

Learn the Art of Salary Negotiation

  1. When negotiating a job offer, keep things positive – even if the offer is one you’re having a great deal of difficulty drumming up enthusiasm about. Show gratitude for the offer and enthusiasm about the potential of the position before you dive into negotiating mode.
  2. Make your counteroffer one that is fair, well-reasoned, and thoughtfully presented. CBS Money recommends providing a salary range as part of your counteroffer – indicating that companies will often avoid offering the lowest range in an effort to avoid seeming impolite. Though if you do provide a range, make sure the bottom number is one you can live (and work) with. Providing a salary range also gives the employer the impression that you’re flexible – a trait they often prefer in employees.
  3. The third tip, and perhaps the most important when it comes to your long-term career goals, is this: be willing to walk away if the offer isn’t right for you. It’s hard to do, especially in a competitive job market. If you’re not desperate to put food on the table or a roof over your head, it may be better, in the long run, to wait for the right offer, rather than simply taking the opportunity that’s available right now.
  4. Finally, keep in mind that some companies may have a limit on salaries they can offer, but that doesn’t mean they can’t offer compensation in other ways. If you get pushback on a higher salary, try negotiating for other benefits that could sweeten the deal for you:
  • Performance bonuses
  • Signing bonuses
  • Future pay raises
  • Additional vacation days
  • Company stock
  • Retirement contributions
  • Health benefits
  • Flexible work hours

References:

https://www.seek.com.au/career-advice/article/how-to-answer-what-are-your-salary-expectations
https://www.themuse.com/advice/what-are-your-salary-expectations-interview-question-answer-examples
https://www.indeed.com/career-advice/interviewing/interview-question-what-are-your-salary-expectations
https://www.indeed.com/career-advice/interviewing/what-are-your-salary-expectations
https://resources.biginterview.com/interview-questions-answers/salary-expectations/

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Impressive Essay About Dogs

The dog is a pet animal everyone would like to have. It is the most loyal and faithful pet animal. A dog is from a carnivore’s category is a mammal animal. It is a very sharp-minded and most active animal. It is a life-saving animal. It proves itself more than a friend and recognizes the owner, friend, or fellows. Their sense of listening is too active and sharp. They are more likely to obey you than any other animal.

People love to hold a dog as a pet animal, and People love their pets, regardless of age and gender. A cute puppy grabs the attention of everyone. A dog is the most active pet that anyone can have, and It has a sharp ability to recognize its owner or friend. A dog can swim and play with you. Their sense of smell is too bright and active. Therefore, they are held by intelligence agencies and in police stations not as a pet animal but as an employee.

Some Will Do My Essay On Groups of Dogs Well

Depending upon the bread of a dog, there are more than ten groups of dogs. A dog is just like a family member in almost every home. Many essays written on dogs are provided by professional writers from various platforms. With the wide range of dog breeds available at the market, as well as a ton of essays to write on them, getting good writers provide service on writing is essential.

Such breeds include those whose height is in between 15 to 110cm. They sleep daily for almost 12 to 14 hours. Not all dogs are good at all things. Some of the types with elaboration mentioned below:

  • Working Dogs
  • Toy breeds
  • Terriers
  • Herding Dogs
  • Hounds
  • Sporting dogs
  • Non-Sporting dogs
  • Multifaceted Group

Writing Essay On Dogs

  • Writing an Essay On Working Dogs

A working dog is one that acts as a helper to all humans. There are many essays available on the working dogs’ group. A working dog will not ask you to do my essay. It’s something writers write about them. They act as a security guard not only for your but for your office and working place as well. They help you in all work, either pulling, pushing, or carrying some load. This group of dogs is not comfortable to hold. They are large-sized dogs. Great Danes, Boxers, and Akitas are some of the examples of working group dogs.

  • A Professional Will Do My Essay On Toy Breeds

Doing essay writing on the toy dog breed is quite easy. One must know in this regard. Students who don’t have enough knowledge ask others to do my essay in this matter. The toy group of dogs comprises of the dogs having little low weigh that is in between 4 to 16 pounds. This group of dogs is easy to keep and hold at home and in the workplace. Pomeranians, pugs, are some of the famous examples of toy group breed dogs.

  • Writing an Essay On Terriers

The most emotional and energetic group of dogs that are short tampered. Essays writing on dogs is most popular nowadays. Students work on articles, and many websites provide the option for doing my essay for college students. They are not put up in quiet places. They may be harmful to keep. Irish terriers and bull terriers are the most common examples of this group.

  • Writing an Essay On Sporting Dogs

The sporting dog’s group includes the dog’s breed having the feature of most active and energetic. Essay writing on the sporting dog’s group is trending. Essayists provide me with services by doing my essay to some students having little knowledge about dogs. Writers help the student in writing articles on various topics.

Conclusion

Many animals are at home as a pet animal. The dog is one of them. There are many essays available on the dog’s topic. Dogs are various in types and breeds. Dogs put up for the sake of tracking, security, and other purposes.

 

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Antibiotic Resistance

Antibiotic resistance takes place when an antibiotic is unable to kill a bacteria or inhibit its growth. The bacteria, therefore, become resistant to a wide range of known antibiotics. The condition is commonly referred to as MRSA. Bacteria become antibiotic resistant when they come up with mechanisms to prevent antibiotic action on them. Bacteria contain a cell wall, whose production when inhibited will limit survival. For antibiotics to be effective on bacteria, they limit cell wall production, block synthesis of DNA and RNA and also interfere with protein synthesis. Through mutation and other defense mechanism, bacteria can resist this antibiotic action on them, hence termed as resistant.

Neisseria gonorrhoeae is one of the bacteria that has been verified to have high antibiotic resistance. It is highly resistant to antibiotics such as penicillin. This antibiotic kills bacterium by inhibiting the enzyme transpeptidase which is responsible for the last step of cell wall biosynthesis. Penicillin’s mechanism action is to hinder new cell wall formation. Hence the bacterium is exposed to outside pressure and quickly dies.

Due to improper usage of antibiotics, bacteria are likely to be resistant, thus causing increased rate of mutations and transfer of genetic information for resistance to antibiotics. Chromosomal mutations of Neisseria gonorrhoeae has weakened penicillin penetration on the outer membrane. There has been a high-level penicillin resistance in the mutated Neisseria gonorrhoeae with plasmid-mediated penicillinase production.

Horizontal transfer of genetic information occurs when there is gene transfer between different species of bacteria. Resistant bacteria are transmitted through physical contact, and it could also be airborne. It can be regulated by observation of hygiene and following medical prescriptions of antibiotics administered. In animal husbandry, regular MRSA screening should be done to avoid the spread of antibiotic resistant bacteria.

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