7 Rules for Writing a Postcard to Match Your Business Needs

QR code

How to Write a Postcard (with Tips & Examples)

Rambling is easy, some say — and boiling your message down to the length of a postcard takes true skill. Still, not everyone’s familiar with this now already somewhat quaint art form. In the age of the email and the age of social media, how do you craft a good postcard?

Postcards, as we know them today, first became truly popular in the late 1800s. They essentially served the same purpose as an email — facilitating quick and easy communication. Unlike emails, though, postcards are also often pretty physical objects, leading many people to start collecting them.

None of that means you can’t send a postcard for no reason at all, just because you’re thinking of someone. The fact that this is unusual now will make your postcard extra special.

You generally only send postcards to people you know intimately, so friends, relatives, and your partner — and part of the reason is that you need someone’s physical address to be able to send one!

How to Write a Postcard (Step-by-Step)

The anatomy of the postcard consists of three separate parts. On the “front”, you’ll find an image or graphic of some kind. The “back” contains two halves. You write your message on the left side, and the recipient’s name and address on the right. You’ll also find a designated place to put your stamp in the top right corner.

Standard-sized postcards have dimensions of either 4” x 6” or 5 x 7”, but different formats exist, too. You choose your design while keeping the occasion in mind. A holiday postcard should reflect the spirit of your destination, for instance. A birthday or wedding postcard should keep the personality of the recipient in mind; some people enjoy fun themes, while others prefer more serious or artful designs.

You can write the date on which you’re sending your postcard, and your return address, on a postcard if you want to. However, the date on which the post office processes the card will be stamped on it anyway, so most people don’t bother — and because postcards are generally sent to people who already have your address, or from a temporary holiday location, you really don’t need to include that. The exception would be if you were sending a postcard to announce a change of address.

The act of sending a postcard is already a message in itself, since this is an act we generally only perform for people we care deeply about. (Marketing postcards, which have become more popular recently, are an obvious exception.)

You will only have space to write a few sentences — typically up to four, at most. Make your words count! Get straight to the essence of your message. If you’re not sure what to say, you can write your message on a piece of paper first. This will help you make edits and simultaneously allows you to figure out if the length of the message will fit.

Unless you are hand-delivering your postcard, you absolutely need to get this right to ensure that the postcard will safely arrive at its destination. Once you have written your message and the recipient’s address, you’re almost ready to mail your postcard.

It costs just

Postcard Examples

Can you believe I’m actually writing this from inside the London Eye? I am! As I’m seeing all these amazing sights, I can’t help but miss you and wish you were here. Next time, let’s take a trip together! PS: You bet I’m getting you some nifty gifties!

So… I was just watching the new Sex and the City rehash and it made me think of you. No matter how far away you are, you’ll always be a part of me, girlfriend. Let’s get together soon! Here’s to a friendship that will never fade.

Hope you’re settling into your new dorm alright and having a fun time (but not too fun… you ARE hitting the books, right?). Just wanted to let you know that you can call me if you ever need anything. Any time!

Nothing says “I care” like a beautiful old-fashioned postcard! Were you excited to see who sent you this one? Yes, you were! Make your friend’s day or create an effective postcard marketing campaign with our bespoke postcard design and printing service!

Students are sometimes asked to write “postcard essays”, which generally have a word limit of 50 or 100. They may mimic a personal postcard, or not, and they may be written on an actual postcard in some cases. Here’s an example, the premise of which is that students are asked to write a postcard about a teacher who inspired them.

I’ve always loved all of the humanities and felt, at best, reluctant about the sciences. That didn’t change when Mr Kim became my chemistry teacher, but he did show me that teachers are more than their subjects. Mr Kim did not manage to teach me any chemistry, but he did make me a braver philosopher and a better writer.

We just put up our Christmas tree and hung the decorations you sent last year. Surrounded by the smell of pine and gingerbread is wonderful, but it also really makes me miss you. Wishing you a magical Christmas anyway!

If you’re lucky, you’ll find some grains of sand from this wonderfully white beach still on the postcard, because that’s where I’m writing this. Thanks so much for looking after my cat! Wish you were here!

You may send someone a postcard when they have tested positive for Covid or are having a tough time in lockdown. Depending on how far away you live, you can hand-deliver these postcards to the recipient’s doorstep. Here’s an example.

We don’t know each other that well, but we heard you’d tested positive. We might all physically be further apart than ever, but that doesn’t mean we can’t support each other. We’ve included some fresh fruits and chocolate for you. If there’s anything else you need, feel free to reach out. We’d be happy to go shopping for you!

.58 to send a postcard within the United States, by first-class mail. Sending a postcard internationally costs only a little more, at 800.30, and you can buy stamps from any post office and have your postcard mailed simultaneously. Post cards themselves can range in price from under a dollar to well over $10, depending on the card.

#1 Rule on How to Write a Postcard. Understand What You Want to Achieve

Before you start creating mockup postcards with messages, there is one question you need to answer: Why am I sending this? Postcard design, content, recipients, and every other detail will depend on this. For example, NatureBox uses postcards to boost its customer re-engagement campaign and increase sales. When the previously launched email campaigns didn’t yield the expected results, the company decided to go offline. Thanks to the creative postcard designs, they have managed to increase revenue per customer by up to 60% and lift orders per customer by 35%.

Nature Box

What is the issue that you’re trying to solve? Determine it and clarify how sending a postcard can help you meet the set KPIs. Direct mail may be used to reduce dunning accounts, cart abandonment, or bounce rate, power customer engagement, nurture leads, and more. It’s relevant at every stage of the lead generation and sales funnel if you do it right.

#2 Rule on How to Write a Postcard. Build a Portrait of Your Target Audience (B2B or B2C)

To steer your business postcard inspiration in the necessary direction, don’t forget to research your target audience. Some leads are more likely to turn into buying customers, whereas others may never convert. These two groups require different marketing approaches and deserve a different level of attention.

Also, B2B and B2C mail are considerably different. If you target business accounts, make sure to send a postcard that is more formal and highly customized. In B2B, the decision-making process takes longer and involves a group of people. This means that you need to clearly state the goal of mailing as well as the benefits of the possible cooperation. In B2C, direct mail is usually less personalized and formal. You could send postcards to provide some travel tips if you are a travel agency. Or include interesting facts about Easter while greeting customers with upcoming holidays.



You may also like