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Our aim is to empower consumers through providing information that may help in the development of informed decisions. We are dedicated to providing useful, timely, accurate, and easily understood information on a wide range of lifestyle topics.
This site is provided free of charge, requiring neither registration nor submission of any personal information to view or use the information. Through providing information our intention is to facilitate communication between site visitors and our sponsors.
Our content is researched and created by a dedicated team, under the supervision of a senior morefocus editor. Wherever necessary, content is reviewed by qualified experts in the subject. Every site is developed with an independent, unbiased viewpoint. We never compromise the integrity of content included in our information sites by accepting editorial from any of our sponsors, or by modifying content to agree with a sponsor's aims. All sites that are operated for sponsors are clearly marked as being commercial.
Sources of Funds
We are a profit making entity that generates revenue from advertising, sponsorship, grants and non-conflictive promotion services. Our clients and sponsors are respected companies, both for profit and not for profit. Certain of our websites include links to company websites for which we are paid. It is through providing these links that we generate the revenues to pay for our publications. Where such links exist, they are clearly identified as being sponsored and the destination site is always clearly marked as being owned or sponsored by a commercial organization.